That was the question that started it all in 2014. Just like the question, the answer turned out to be surprisingly simple: “We don't like tea bags, but tea should be easy and loose tea is a hassle.”

Senza Tea was born. Mission? To rid the world of bad tea.

The first step to making loose leaf tea truly easy: The tea dispenser! Such a thing didn't exist yet, and it was a huge undertaking to adapt the existing dispenser for use with loose leaf tea, but once it was there, it turned out to be a great way to offer real tea in busy places. Thanks to the tea dispenser, we replaced millions of tea bags with loose leaf tea every year.

There is hardly any good tea outside the home, so we focused on that, but all the phone calls and emails from people who also wanted it at home became quite a lot.

The dispensers work, but not perfectly. After all, they're not designed for tea leaves. There's a smarter way! So: We're transferring all the learnings and ideas into a completely new concept for loose leaf tea. A concept where quality, convenience, and design become scalable. So that tea bags become obsolete and we can (really) eliminate them from the world. Planned introduction: Early 2020...

After squatting spaces in – admittedly – ​​fantastic locations in Amsterdam (Prinsengracht, Leidseplein, and Plantage Muidergracht), we are moving into a real commercial space with an office in Diemen for our tea packaging company.

With a small but close-knit team, we steadily continued to build our offering, brand, and organization. The coronavirus pandemic was – as it was for so many companies – a challenging period. The hospitality industry was closed and office work was minimal, resulting in revenue losses of up to 90% during the lockdowns. Thanks to creative solutions, valuable partnerships, and a little government support, we quickly recovered from this period.

And so it was soon time for another larger office space. This time on Molenkade in Duivendrecht, where we're still located.